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ethical shopping for babies


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Hello to you from Babipur

We're here to make ethical shopping fun and easy

Friendly family run shop

Babipur... a little shop started in 2007 by Jolene (that’s me) & Peter who wanted to sell fair trade and organic products for kids to mainstream customers. We’re now one of the leading retailers of ethical baby goodies, we sell all over the world and we’re award winning too. Yay!

Ethical shopping made easy

We only source ethically produced goods. That means you can be confident when shopping with us that everything is ethically made. Natural and sustainable materials, fair trade practices free from harmful chemicals.

Fun & exciting goodies for your family

Here's Pete modelling a woven wrap, he likes to show off. We have loads of exciting products that you'll love, nappies, clothes, toys and lots and lots of other lovely things. Great quality stylish clobber that’s made with love and made to be loved.


Babipur founded in 2007 by Jolene and husband Peter

I had a passion for fair trade and after deciding I wanted to work for myself from home I set about setting up an online shop selling fair trade toys and clothes. A few boxes under the bed, late nights staring at the computer, packing parcels on the kitchen table and running to the post office with babes in arms.  It wasn't long before we expanded into other products we love like reusable nappies and baby carriers and we were becoming a one stop shop for all natural baby and kids products.  Today we're still commited to making sure everything we sell is ethically sourced so you can be confident when you shop with us.  Ethical and fun shopping is the heart of our business.


Award winning

Observer ethical awards

Observer ethical awards

In 2014 Babipur was shortlisted in the Observer ethical awards in the retailer of the year category. We are very proud to have been shortlisted for such a prestigious award, it really is a big deal in the "ethical" industry.

Ethical consumber best buy

ethical consumer best buy

Babipur has been recognised by ethical consumer magazine for being one of the most ethical toy retailers and have received their "best buy" recommendation. Ethical consumer look into every aspect of a business to create a ranking so it is great to be recognised for our efforts.

Let toys be toys

let toys be toys

Let toys be toys is a campaign asking the toy industry to stop limiting children's choices by marketing their toys for boys or girls. This is something we've naturally never done, our toys are simply toys and boys or girls can play with any of them. That's why you won't find a boys and girls category in our toy section.

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