{"title":"New Frugi","description":null,"products":[{"product_id":"frugi-organic-childrens-frankie-summer-outfit-sleepy-sloths","title":"Frugi Frankie Summer Outfit - Sleepy Sloths","description":"\u003ch2\u003eFrugi Children's Organic Cotton Frankie Summer Outfit - Sleepy Sloths\u003c\/h2\u003e\n\u003cp\u003eThe Frugi Frankie Summer Outfit for babies and toddlers is an adorable two-piece clothing set featuring a long-sleeved top and pull-up bottoms. This two-piece set includes a long sleeve top in grey marl with a cute sloth and rainbow character applique on the front, and the sloth print cuffed bottoms have a folded waistband for comfort and extended wear.\u003c\/p\u003e\n\u003cp\u003eThe long sleeve has poppers at the back of the neck for easy dressing, while the pull-up bottoms have a stretchy, fold-back waistband for comfort and fit over reusable and single-use nappies. Made from 100% soft organic cotton interlock, this Frugi outfit for babies is eczema-friendly, gentle on sensitive skin, and eco-friendly too. We love the grow with me features and adorable sloth print, making it a perfect gift for little sloth fans that eco parents will love. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo piece outfit with coordinating top and bottoms\u003c\/li\u003e\n\u003cli\u003ePull-up bottoms feature cuffs and a folded waistband\u003c\/li\u003e\n\u003cli\u003eLong-sleeved top\u003c\/li\u003e\n\u003cli\u003eorganic cotton\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Frugi Spring Summer 2024 collection\u003c\/strong\u003e, ‘What would nature choose?’, is all about celebrating our amazing planet, and all of the incredible creatures we share it with. This range has a particular focus on recognizing several endangered animal species, with prints honouring some of the animals that have been made vulnerable due to climate change and human intervention. With this collection, Frugi aims to encourage us to protect our wonderful world through their gorgeous prints, highlighting our responsibility to keep the planet clean. Made from fair trade and GOTS certified organic cotton, the materials in Frugi clothing aren't sprayed with any chemical pesticides that can harm the environment, the cotton farmers, or your baby’s skin. Embrace the ethical fashion revolution this summer with Frugi.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eKey product ethics: \u003c\/strong\u003eLicenced GOTS product Certified by Soil Association Certification, Licence Number DK22283, ensures audited high organic farming standards, fair social responsibility for farmers and garment makers, organic certified clothing dyes. Industry change makers, pioneers of ethical children's fashion since 2004. Extended fit, high quality and longevity.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTrue pioneers of the ethical and organic children's clothing industry, Frugi was started by Lucy and Kurt in 2004 in Cornwall under the name Cut4Cloth. They developed a range of colourful, playful organic cotton kids clothes that would accommodate the fluffy cloth nappies of the time.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFrugi has a mission to transform the children's clothing industry from throw-away convenience culture to one of greater sustainability and a love for people and the planet. By using certified organic cotton and socially responsible manufacturing processes Frugi is committed to the highest social and environmental standards. Working with the Circular Textiles Foundation, the design team creates beautiful kid's wear that can be recycled at the end of its useful life, with genuine accountability and transparency. Frugi are proud to be certified to the Global Organic Textile Standard (GOTS) by Soil Association Certification. They are audited annually by Soil Association Certification to ensure continued adherence to the Standard. Look for GOTS and license number on the products.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cdata-removed-img src=\"{{media%20url=\" wysiwyg alt=\"frugi spring summer 2024\" width=\"920\" height=\"520\"\u003e\u003c\/data-removed-img\u003e\u003c\/p\u003e","brand":"Frugi","offers":[{"title":"0-3-months","offer_id":48483929915717,"sku":"SS24D2-8040PH8D0WE-0-3-months","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"3-6-months","offer_id":48483929948485,"sku":"SS24D2-8040PH8D3WE-3-6-months","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"6-9-months","offer_id":48483929981253,"sku":"SS24D2-8040PH8D5WE-6-9-months","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"9-12-months","offer_id":48483930014021,"sku":"SS24D2-8040PH8M6WE-9-12-months","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"12-18-months","offer_id":48483930079557,"sku":"SS24D2-8040PH8D7WE-12-18-months","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"18-24-months","offer_id":48483930145093,"sku":"SS24D2-8040PH8D9WE-18-24-months","price":32.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/4044\/0901\/files\/frugi-kids-baby-outfit-sloth.jpg?v=1712863233"},{"product_id":"frugi-organic-melody-top-wave-stripe","title":"Frugi Melody Top - Wave Stripe","description":"\u003ch2\u003eFrugi Children's Organic Cotton Melody Top - Wave Stripe\u003c\/h2\u003e\n\u003cp\u003eIn a gorgeous blue and white wavy stripe, this kids' organic cotton Frugi Daisies Melody top is a floaty sleeveless tunic top with a fun ruffle collar and all-over wave pattern. \u003c\/p\u003e\n\u003cp\u003eThis gorgeously soft and cosy Frugi sleeveless t-shirt has a relaxed comfortable long-line fit and a gorgeous ruffle neck, perfect for sunny days. The elasticated neckline makes getting dressed easy and is ideal for busy kids on the go, with no fiddly buttons. Made with organic cotton single jersey, this kid's t-shirt is gentle and soft on delicate skin. Pull this tunic tee with Frugi Libby leggings, jeans or shorts for a playful eco-friendly outfit for your child from Babipur. Frugi kid's clothes are fab quality and practical for playtime, looking great wash after wash. \u003c\/p\u003e\n\u003cp\u003eMade from 100% certified organic cotton jersey, this Frugi children's top is responsibly made and gentle on delicate skin. Frugi kids wear is a fab ethical clothing choice for green parents, great quality clothing designed for long wear. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% GOTS Organic Cotton jersey\u003c\/li\u003e\n\u003cli\u003eGOTS Organic Cotton, Certified by Soil Association Certification, Licence Number DK22283\u003c\/li\u003e\n\u003cli\u003eSleeveless summer top\u003c\/li\u003e\n\u003cli\u003eLong A-line fit\u003c\/li\u003e\n\u003cli\u003eElasticated neckline for easy dressing\u003c\/li\u003e\n\u003cli\u003eFun daisy all over print\u003c\/li\u003e\n\u003cli\u003eRuffle collar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpring Summer 2024 - 'What would nature choose?'\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"G2\"\u003eThe Frugi Spring Summer 2024 collection, ‘What would nature choose?’, is all about celebrating our amazing planet, and all of the incredible creatures we share it with. This range has a particular focus on recognizing several endangered animal species, with prints honouring some of the animals that have been made vulnerable due to climate change and human intervention. With this collection, Frugi aims to encourage us to protect our wonderful world through their gorgeous prints, highlighting our responsibility to keep the planet clean. Made from fair trade and GOTS certified organic cotton, the materials in Frugi clothing aren't sprayed with any chemical pesticides that can harm the environment, the cotton farmers, or your baby’s skin. Embrace the ethical fashion revolution this summer with Frugi.\u003c\/p\u003e\n\u003cp class=\"G2\"\u003e\u003cstrong\u003eKey product ethics: \u003c\/strong\u003eLicenced GOTS product Certified by Soil Association Certification, Licence Number DK22283, ensures audited high organic farming standards, fair social responsibility for farmers and garment makers, organic certified clothing dyes. Industry change makers, pioneers of ethical children's fashion since 2004. Circular Textiles Foundation product, recyclable at end of life. Extended fit, high quality and longevity.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTrue pioneers of the ethical and organic children's clothing industry, Frugi was started by Lucy and Kurt in 2004 in Cornwall under the name Cut4Cloth. They developed a range of colourful, playful organic cotton kids clothes that would accommodate the fluffy cloth nappies of the time.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFrugi has a mission to transform the children's clothing industry from throw-away convenience culture to one of greater sustainability and a love for people and the planet. By using certified organic cotton and socially responsible manufacturing processes Frugi is committed to the highest social and environmental standards. Working with the Circular Textiles Foundation, the design team creates beautiful kid's wear that can be recycled at the end of its useful life, with genuine accountability and transparency. Frugi are proud to be certified to the Global Organic Textile Standard (GOTS) by Soil Association Certification. They are audited annually by Soil Association Certification to ensure continued adherence to the Standard. Look for GOTS and license number on the products.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cdata-removed-img src=\"{{media%20url=\" wysiwyg alt=\"frugi spring summer 2024\" width=\"920\" height=\"520\"\u003e\u003c\/data-removed-img\u003e\u003c\/p\u003e","brand":"Frugi","offers":[{"title":"3-4-years","offer_id":48484241965381,"sku":"SS24D2B-9649LR0G3BK-3-4-years","price":21.0,"currency_code":"GBP","in_stock":false},{"title":"4-5-years","offer_id":48484241998149,"sku":"SS24D2B-9649LR0G6BK-4-5-years","price":23.0,"currency_code":"GBP","in_stock":true},{"title":"5-6-years","offer_id":48484242030917,"sku":"SS24D2B-9649LR0G8BK-5-6-years","price":23.0,"currency_code":"GBP","in_stock":true},{"title":"7-8-years","offer_id":48484242063685,"sku":"SS24D2B-9649LR0H3BK-7-8-years","price":23.0,"currency_code":"GBP","in_stock":false},{"title":"8-9-years","offer_id":48484242096453,"sku":"SS24D2B-9649LR0H4BK-8-9-years","price":23.0,"currency_code":"GBP","in_stock":false},{"title":"9-10-years","offer_id":48484242129221,"sku":"SS24D2B-9649LR0H6BK-9-10-years","price":23.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/4044\/0901\/files\/frugi-kids-melody-wave-top_1.jpg?v=1712864109"},{"product_id":"frugi-norah-tights-2-pack-oatmeal-robin-red","title":"Frugi Norah Tights 2 Pack - Oatmeal Robin\/Red","description":"\u003ch1\u003eFrugi 2-pack of Children's Cotton Norah Tights - Oatmeal Robin\/Red\u003c\/h1\u003e\n\u003cp\u003eThis two-pack of fab knitted Norah Tights from Frugi in an Oatmeal Robin\/Red design are made from organic cotton with\u003cspan\u003e touch of elastane to add extra stretch and comfort. In a light beige with little robins, snowdrops, and holly leaves, these organic children's tights are a wardrobe staple and made to match other Frugi items.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade from 82% GOTS Certified organic cotton, 16% recycled polyester, and 2% elastane for added stretch, these colourful kids' tights are naturally breathable, sweat-absorbing, odour-reducing, and super soft on delicate and eczema-prone skin. \u003c\/p\u003e","brand":"Frugi","offers":[{"title":"0-6-months","offer_id":50024768307525,"sku":"500067A4OMRB006M","price":9.6,"currency_code":"GBP","in_stock":true},{"title":"6-12-months","offer_id":50024768340293,"sku":"500067A4OMRB0612","price":9.6,"currency_code":"GBP","in_stock":false},{"title":"1-2-years","offer_id":50024768373061,"sku":"500067A4OMRB1Y2Y","price":9.6,"currency_code":"GBP","in_stock":false},{"title":"2-4-years","offer_id":50024768405829,"sku":"500067A4OMRB2Y4Y","price":10.0,"currency_code":"GBP","in_stock":false},{"title":"4-6-years","offer_id":50024768471365,"sku":"500067A4OMRB4Y6Y","price":10.4,"currency_code":"GBP","in_stock":false},{"title":"6-8-years","offer_id":50024768504133,"sku":"500067A4OMRB6Y8Y","price":10.4,"currency_code":"GBP","in_stock":false},{"title":"8-10-years","offer_id":50024768536901,"sku":"500067A4OMRB810Y","price":10.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/4044\/0901\/files\/Frugi-Norah-Tights-Oatmeal-Robin.jpg?v=1726124682"},{"product_id":"frugi-little-baby-socks-3pack-dino","title":"Frugi Little Socks 3 Pack - Dino","description":"\u003ch1\u003eFrugi Little Baby Socks 3 Pack - Organic Cotton | Dino\u003c\/h1\u003e\n\u003cp\u003eThis 3-pack of Little Socks from Frugi are made with soft organic cotton and a touch of stretchy elastane to help them last longer. Featuring three colourful Dino designs, these rib top socks have contrasting coloured cuffs, heels and toes.\u003c\/p\u003e\n\u003cp\u003eMade from 90% GOTS Certified organic cotton, 8% polyamide, and 2% stretchy elastane, organic cotton socks are sweat-absorbing and breathable to keep little feet cool and dry, preventing odours and feeling soft against the skin. \u003c\/p\u003e","brand":"Frugi","offers":[{"title":"0-6 months","offer_id":53744073900357,"sku":"500084S5XXCR006M","price":7.0,"currency_code":"GBP","in_stock":false},{"title":"6-12 months","offer_id":53744073933125,"sku":"500084S5XXCR0612","price":7.0,"currency_code":"GBP","in_stock":false},{"title":"UK-3-6","offer_id":53744073965893,"sku":"500084S5XXCRUK36","price":7.0,"currency_code":"GBP","in_stock":false},{"title":"UK-6-8","offer_id":53744073998661,"sku":"500084S5XXCRUK68","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/4044\/0901\/files\/Frugi-dino-little-socks.jpg?v=1736178606"},{"product_id":"frugi-norah-tight-2-pack-bumblebee-colour-block","title":"Frugi Norah Tights 2 Pack - Bumblebee \/ Colour Block","description":"\u003ch1\u003eFrugi Children's Norah Tights 2 Pack - Bumblebee \/ Colour Block\u003c\/h1\u003e\n\u003cp\u003eThis two-pack of fab knitted Norah Tights from Frugi in Bumblebee yellow and summery colour block designs are made from organic cotton with\u003cspan\u003e a touch of elastane to add extra stretch and comfort. The Bumblebee tights have red contrasts on the heels and toes and a stripy waistband, and the colour block pair have red contrasts on the heels and toes and a flower waistband. These organic children's tights are a wardrobe staple and made to match other Frugi items.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade from 82% GOTS Certified organic cotton, 16% recycled polyester, and 2% elastane for added stretch, these colourful kids' tights are naturally breathable, sweat-absorbing, odour-reducing, and super soft on delicate and eczema-prone skin. Match them up with a Frugi skirt, dress or shorts for a playful summer outfit. \u003c\/p\u003e","brand":"Frugi","offers":[{"title":"0-6 months","offer_id":53747180470597,"sku":"501724S5BBCB006M","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"6-12 months","offer_id":53747180503365,"sku":"501724S5BBCB0612","price":12.5,"currency_code":"GBP","in_stock":false},{"title":"1-2 years","offer_id":53747180536133,"sku":"501724S5BBCB1Y2Y","price":12.5,"currency_code":"GBP","in_stock":false},{"title":"2-4 years","offer_id":53747180568901,"sku":"501724S5BBCB2Y4Y","price":13.5,"currency_code":"GBP","in_stock":false},{"title":"4-6 years","offer_id":53747180601669,"sku":"501724S5BBCB4Y6Y","price":14.5,"currency_code":"GBP","in_stock":false},{"title":"6-8 years","offer_id":53747180634437,"sku":"501724S5BBCB6Y8Y","price":14.5,"currency_code":"GBP","in_stock":false},{"title":"8-10 years","offer_id":53747180667205,"sku":"501724S5BBCB810Y","price":14.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/4044\/0901\/files\/Frugi-rainbow-colour-block-tights.jpg?v=1736604345"},{"product_id":"frugi-lerryn-shacket-ticking-stripe","title":"Frugi Lerryn Shacket - Ticking Stripe","description":"\u003ch1\u003eFrugi Children's Lerryn Shacket - Organic Cotton | Ticking Stripe Shirt\u003c\/h1\u003e\n\u003cp\u003eThis smart organic cotton Ticking Stripe shirt by Frugi is perfect for special occasions teamed up with a favourite pair of trousers or shorts. Lightweight with a loose airy fit this long-sleeved shirt can be worn over a t-shirt, buttoned up or unbuttoned for a more casual look.  \u003c\/p\u003e\n\u003cp\u003eMade from GOTS certified organic cotton twill in white with a blue ticker stripe design, the Frugi Lerryn Shacket is ideal for layering for parties and events through the spring and summer. With long sleeves, a full button front closure and a non-restrictive fit, it's soft and gentle on sensitive skin and perfect for busy kids. \u003c\/p\u003e\n\u003cp\u003ePart of the Frugi circular Recycle Me! Range, this garment can be recycled once it comes to the end of its usable life.\u003c\/p\u003e","brand":"Frugi","offers":[{"title":"2-3 years","offer_id":53747328057669,"sku":"501718S5TICS2Y3Y","price":17.0,"currency_code":"GBP","in_stock":false},{"title":"3-4 years","offer_id":53747328090437,"sku":"501718S5TICS3Y4Y","price":13.6,"currency_code":"GBP","in_stock":false},{"title":"4-5 years","offer_id":53747328123205,"sku":"501718S5TICS4Y5Y","price":17.0,"currency_code":"GBP","in_stock":false},{"title":"5-6 years","offer_id":53747328155973,"sku":"501718S5TICS5Y6Y","price":18.0,"currency_code":"GBP","in_stock":false},{"title":"6-7 years","offer_id":53747328188741,"sku":"501718S5TICS6Y7Y","price":18.0,"currency_code":"GBP","in_stock":false},{"title":"7-8 years","offer_id":53747328221509,"sku":"501718S5TICS7Y8Y","price":18.0,"currency_code":"GBP","in_stock":false},{"title":"8-9 years","offer_id":53747328254277,"sku":"501718S5TICS8Y9Y","price":18.0,"currency_code":"GBP","in_stock":false},{"title":"9-10 years","offer_id":53747328287045,"sku":"501718S5TICS910Y","price":14.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/4044\/0901\/files\/frugi-kids-blue-white-stripe-shacket.jpg?v=1737455857"},{"product_id":"frugi-holland-summer-outfit-stripe-rescue","title":"Frugi Holland Summer Outfit - To The Rescue","description":"\u003ch1\u003eFrugi Children's Holland Summer Outfit - Organic Cotton | To The Rescue\u003c\/h1\u003e\n\u003cp\u003eThis two-piece Frugi Holland Summer Outfit - To The Rescue is an organic cotton jersey outfit for babies and toddlers with a red and white stripe t-shirt with a fun applique first responder car, plus coordinating stretchy blue parsnip pants in a to the rescue print.\u003c\/p\u003e\n\u003cp\u003eThis fab organic cotton toddler outfit is super practical for everyday wear. The short sleeve top has poppers at the shoulder for easy dressing and a fabulous rescue vehicle applique with rainbow headlight beams. The stretchy parsnip pants have a wide elasticated waist which is easy to pull up and down for nappy changing and potty training and stretchy fold back cuffs for extended wear. This baby outfit is cut for cloth nappies to accommodate a fluffy reusable nappy with ease. This Frugi outfit is kind on delicate skin, eczema-friendly and sustainable and would make a great gift for a new baby or first birthday that eco-friendly parents will love.\u003c\/p\u003e\n\u003cp\u003eMade from 95% certified in conversion organic cotton jersey and 5% elastane, this Frugi toddlers outfit is responsibly made and gentle on delicate skin. Frugi kids wear is a fab ethical clothing choice for green parents, great quality clothing designed for long wear.\u003c\/p\u003e","brand":"Frugi","offers":[{"title":"0-3 months","offer_id":53756615688517,"sku":"501677S5LSTR0003","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"3-6 months","offer_id":53756615721285,"sku":"501677S5LSTR0306","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"6-9 months","offer_id":53756615754053,"sku":"501677S5LSTR0609","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"9-12 months","offer_id":53756615786821,"sku":"501677S5LSTR0912","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"12-18 months","offer_id":53756615819589,"sku":"501677S5LSTR1218","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"18-24 months","offer_id":53756615852357,"sku":"501677S5LSTR1824","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"2-3 years","offer_id":53756615885125,"sku":"501677S5LSTR2Y3Y","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"3-4 years","offer_id":53756615917893,"sku":"501677S5LSTR3Y4Y","price":16.0,"currency_code":"GBP","in_stock":false},{"title":"4-5 years","offer_id":53756615950661,"sku":"501677S5LSTR4Y5Y","price":16.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/4044\/0901\/files\/Frugi-orange-stripe-outfit-to-the-rescue.jpg?v=1736343903"},{"product_id":"frugi-rock-my-socks-multipack-crocodile","title":"Frugi Rock My Socks 3 Pack - Crocodile","description":"\u003ch1\u003eFrugi Children's Rock My Socks 3 Pack - Crocodile\u003c\/h1\u003e\n\u003cp\u003eThis 3-pack of kids' Rock My Socks from Frugi is made with soft organic cotton and a touch of stretchy elastane to help them last longer. In 3 different crocodile inspired designs, these rib top socks have contrasting coloured cuffs, heels and toes. These bright and colourful socks coordinate with the Frugi Spring\/Summer '25 collection at Babipur.\u003c\/p\u003e\n\u003cp\u003eMade from 90% GOTS Certified organic cotton, 8% polyamide, and 2% stretchy elastane, organic cotton socks are sweat-absorbing and breathable to keep little feet cool and dry, preventing odours and feeling soft against the skin. 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