{"product_id":"etta-loves-x-liberty-mono-outdoor-playmat","title":"Etta Loves x Liberty Mono Outdoor Playmat","description":"\u003ch1\u003eEtta Loves x Liberty Mono Outdoor Sensory Playmat | Organic Cotton\u003c\/h1\u003e\n\u003cp\u003eThe Etta Loves x Liberty Mono Outdoor Playmat brings Liberty’s Fairford Shadow archive floral into baby’s outdoor world, reimagined through Etta Loves’ infant vision science. Designed in collaboration with Liberty London, this high-contrast sensory playmat is scaled to attract and hold visual focus \u003cstrong\u003efrom birth to around 4 months\u003c\/strong\u003e, but will be cherished well beyond. \u003c\/p\u003e\n\u003cp\u003eFairford Shadow uses bold monochrome florals with natural variation, giving newborn babies high-contrast shapes they can see, search, and visually explore. The design supports focused looking during tummy time, lying, kicking, rolling, and early play, while the soft padding creates a comfortable space wherever the day takes you.\u003c\/p\u003e\n\u003cp\u003eGenerously sized at 1.2m x 1.2m, this GOTS certified organic cotton playmat has a waterproof polyester base for use in the garden, park, beach, or as a family picnic rug. Lightweight and practical, it folds into its own canvas carry bag with strap, making it easy to store.\u003c\/p\u003e\n\u003cp\u003eBeautiful, useful, and science-led, this Etta Loves x Liberty playmat makes a thoughtful new baby gift for parents who want practical baby essentials with real sensory purpose.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science\u003c\/strong\u003e\u003cbr\u003eEtta Loves designs their patterns with a consultant orthoptist and in collaboration with The University of Sussex Baby Lab. Using infant vision research, they create science-backed sensory designs that are visible, engaging, and suited to each stage, helping babies look, focus, and visually explore.\u003c\/p\u003e\n\u003cp\u003eBabipur is proud to stock Etta Loves, a Certified B Corp creating organic baby essentials with research-led sensory value, recyclable packaging, and responsible production choices.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAge: \u003c\/strong\u003eSuitable from birth\u003cbr\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e120 x 120 cm\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58246521913669,"sku":"ELLB009-1095","price":84.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/4044\/0901\/files\/etta-loves-liberty-monochrome-playmat.webp?v=1781178412","url":"https:\/\/www.babipur.co.uk\/en-fr\/products\/etta-loves-x-liberty-mono-outdoor-playmat","provider":"Babipur","version":"1.0","type":"link"}