{"product_id":"etta-loves-x-liberty-reversible-sensory-playmat","title":"Etta Loves x Liberty Reversible Sensory Playmat","description":"\u003ch1\u003eEtta Loves x Liberty Reversible Sensory Playmat for 0-12 Months\u003c\/h1\u003e\n\u003cp\u003eThe Etta Loves x Liberty Reversible Sensory Playmat brings two Liberty archive florals into baby’s first year, reimagined through Etta Loves’ infant vision science. Designed in collaboration with Liberty London, this \u003cstrong\u003eGOTS organic cotton\u003c\/strong\u003e playmat supports visual engagement from birth to 12 months, with one side for newborn vision and the other for growing eyes.\u003c\/p\u003e\n\u003cp\u003eThe Fairford Shadow side is designed for newborns to around 4 months, using high-contrast monochrome florals with natural variation to help young babies focus and visually explore. The Wharfedale Meadow side is designed for 5 months onwards, introducing flowing wildflowers, richer colour, and more detailed forms as baby begins to see more of the world.\u003c\/p\u003e\n\u003cp\u003eLightly padded for comfort, this 1m diameter playmat creates a soft space for tummy time, reaching, kicking, rolling, and early movement. The patterns are designed to encourage babies to lift their head, look further, reach out, and keep exploring, making tummy time more engaging for babies and more rewarding for parents.\u003c\/p\u003e\n\u003cp\u003eBeautiful, useful, and science-led, it makes a standout baby shower gift or new baby present with developmental value throughout baby’s first year.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science\u003c\/strong\u003e\u003cbr\u003eEtta Loves designs their patterns with a consultant orthoptist and in collaboration with The University of Sussex Baby Lab. Using infant vision research, they create science-backed sensory designs that are visible, engaging, and suited to each stage, helping babies look, focus, and visually explore.\u003c\/p\u003e\n\u003cp\u003eBabipur is proud to stock Etta Loves, a Certified B Corp creating organic baby essentials with research-led sensory value, recyclable packaging, and responsible production choices.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAge: \u003c\/strong\u003eSuitable from birth\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 1 metre diameter\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58753217397061,"sku":"ELLB006-61033","price":78.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/4044\/0901\/files\/etta-loves-liberty-sensory-reversible-playmat.webp?v=1785757013","url":"https:\/\/www.babipur.co.uk\/en-fr\/products\/etta-loves-x-liberty-reversible-sensory-playmat","provider":"Babipur","version":"1.0","type":"link"}