{"product_id":"etta-loves-liberty-colourful-outdoor-organic-playmat","title":"Etta Loves x Liberty Colourful Outdoor Playmat","description":"\u003ch1\u003eEtta Loves x Liberty Colourful Outdoor Sensory Playmat | Organic Cotton\u003c\/h1\u003e\n\u003cp\u003eThe Etta Loves x Liberty Colourful Outdoor Playmat brings Liberty’s Wharfedale Meadow archive floral into baby’s play space, reimagined through Etta Loves’ infant vision science. Designed in collaboration with Liberty London, this colourful sensory playmat is scaled to attract and \u003cstrong\u003ehold visual focus from around 5 to 12 months\u003c\/strong\u003e, and will be cherished well beyond.\u003c\/p\u003e\n\u003cp\u003eWharfedale Meadow uses flowing wildflowers, richer colour, and varied floral detail for babies beginning to see more colour, contrast, and shape. The design supports focused looking, sensory exploration, and calmer play during tummy time, lying, kicking, rolling, and early movement.\u003c\/p\u003e\n\u003cp\u003eGenerously sized at 1.2m x 1.2m, this GOTS certified organic cotton playmat is softly padded with a waterproof polyester base, creating a clean, cushioned space for indoor and outdoor play. Use it at home, in the garden, at the park, on the beach, or as a family picnic rug.\u003c\/p\u003e\n\u003cp\u003eLightweight and practical, it folds into its own canvas carry bag with a strap, making it easy to store, carry, and take wherever family life leads. This Etta Loves x Liberty playmat makes a thoughtful gift for babies who are growing into a more colourful visual world.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Science\u003c\/strong\u003e\u003cbr\u003eEtta Loves designs their patterns with a consultant orthoptist and in collaboration with The University of Sussex Baby Lab. Using infant vision research, they create science-backed sensory designs that are visible, engaging, and suited to each stage, helping babies look, focus, and visually explore.\u003c\/p\u003e\n\u003cp\u003eBabipur is proud to stock Etta Loves, a Certified B Corp creating organic baby essentials with research-led sensory value, recyclable packaging, and responsible production choices.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 120 x 120 cm\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":58246519587141,"sku":"ELLB010-1101","price":85.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/4044\/0901\/files\/etta-loves-liberty-colourful-playmat.webp?v=1781177713","url":"https:\/\/www.babipur.co.uk\/products\/etta-loves-liberty-colourful-outdoor-organic-playmat","provider":"Babipur","version":"1.0","type":"link"}