WUKA, which stands for Wake Up Kick Ass, are the UK’s first reusable period underwear brand, founded by environmental scientist Ruby Raut in 2017. Created to challenge period stigma while reducing waste, WUKA design washable period pants that replace single-use products and support a more sustainable approach to menstrual care. As a certified B Corp, they combine innovation, social responsibility, and planet-conscious thinking in everything they do, which makes them a natural fit for Babipur.