Etta Loves x Liberty Colourful Outdoor Playmat
- Description
- Key Features
- Key Ethics
Etta Loves x Liberty Colourful Outdoor Sensory Playmat | Organic Cotton
The Etta Loves x Liberty Colourful Outdoor Playmat brings Liberty’s Wharfedale Meadow archive floral into baby’s play space, reimagined through Etta Loves’ infant vision science. Designed in collaboration with Liberty London, this colourful sensory playmat is scaled to attract and hold visual focus from around 5 to 12 months, and will be cherished well beyond.
Wharfedale Meadow uses flowing wildflowers, richer colour, and varied floral detail for babies beginning to see more colour, contrast, and shape. The design supports focused looking, sensory exploration, and calmer play during tummy time, lying, kicking, rolling, and early movement.
Generously sized at 1.2m x 1.2m, this GOTS certified organic cotton playmat is softly padded with a waterproof polyester base, creating a clean, cushioned space for indoor and outdoor play. Use it at home, in the garden, at the park, on the beach, or as a family picnic rug.
Lightweight and practical, it folds into its own canvas carry bag with a strap, making it easy to store, carry, and take wherever family life leads. This Etta Loves x Liberty playmat makes a thoughtful gift for babies who are growing into a more colourful visual world.
The Science
Etta Loves designs their patterns with a consultant orthoptist and in collaboration with The University of Sussex Baby Lab. Using infant vision research, they create science-backed sensory designs that are visible, engaging, and suited to each stage, helping babies look, focus, and visually explore.
Babipur is proud to stock Etta Loves, a Certified B Corp creating organic baby essentials with research-led sensory value, recyclable packaging, and responsible production choices.
Size: 120 x 120 cm
Fast shipping worldwide shipping
No quibble 60 day returns
Etta Loves
About us
Equality Through Fairtrade
Together, we can make trading fairly with farmers and labourers the norm- because it should be! At Babipur we want to tackle unequally divided supply chains, and ensure that the workers making our products are paid fairly and treated with respect.
Ethical Focus
At Babipur, we thoroughly look into each and every brand stocked in our store so that you don’t have to! Bringing together a range of sustainably sourced and exploitation-free products for all the family, we aim to make our customers feel confident that they are consuming ethically at Babipur.
An Indie Business with Great Service
Hey there! We’re Babipur, a small but mighty indie family business nestled at the foothills of Eryri. Since 2007, our awesome team has been here for you, working passionately from our Porthmadog warehouse and offices. Don’t forget to join our buzzing Facebook group and be part of our amazing community. We love helping you with your questions and orders, no matter how big or small.
Shipping & Service
Fast Worldwide Shipping
Here at Babipur we aim to despatch your orders quickly using Royal Mail, Parcelforce, GLS and other couriers. We pack orders Monday to Saturday, if you need an express delivery option we recommend ordering before 1pm for next working day delivery. Tracking details will be sent to you by email or text.
Returns
If something isn't as expected, doesn't fit, or it's simply not right for you, just return it to us within 60 days of delivery for a no quibble refund. We do ask that items are returned in unused condition if you've simply changed your mind. If you have a faulty or damaged item please get in touch, return it to us for a refund or replacement and we'll cover the return costs.
Customer Service
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