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Two young children in Frugi Autumn Winter clothing from Babipur – green pinafore dress with floral appliqué and yellow tights, and green woodland print jacket – sitting and standing on a tree stump outdoors.

Frugi Clothing

Frugi

Frugi creates vibrant, playful, and high-quality organic clothing for children, making them true pioneers in the ethical kids' fashion industry. Founded in 2004 under the name Cut4Cloth, Frugi has become a trusted name for sustainable and functional kids' wear.

Known for their GOTS-certified organic clothing, Frugi designs clever, long-lasting pieces that grow with your child and can be passed on to future generations. From colourful everyday outfits to waterproofs, every item is thoughtfully made with care for both kids and the planet in fair trade factories.

Frugi’s transparent and traceable supply chain ensures ethical practices from cotton farms to garment makers. Their commitment to sustainability and fairness sets them apart as a leading ethical clothing brand.

Popular right now

Frugi kids puddle buster coat in be hoppy. A navy waterproof hooded coat with multiple playful prints of frogs on Lilly pads and orange fleece on the inside. Features 2 side pockets, reflective straps on the wrist cuffs and a hook on the inside to hang up
 
Frugi kids puddle buster coat in be hoppy. A navy waterproof hooded coat with multiple playful prints of frogs on Lilly pads and orange fleece on the inside. Features 2 side pockets, reflective straps on the wrist cuffs and a hook on the inside to hang up
A toddler standing by a lake and wearing the Frugi puddle buster navy trousers, be hoppy coat and matching puddle buster wellington boots  A natural rubber and waterproof wellington boot in navy with red trim with prints of multicoloured frogs.
Up to 20% Off
Frugi kids puddle buster coat in panda play. A light blue waterproof hooded coat with multiple playful prints of pandas with rainbows and a yellow fleece on the inside. Features 2 side pockets, reflective strips on the wrist cuffs and a hook on the inside to hang up.
 
Frugi kids puddle buster coat in panda play. A light blue waterproof hooded coat with multiple playful prints of pandas with rainbows and a yellow fleece on the inside. Features 2 side pockets, reflective strips on the wrist cuffs and a hook on the inside to hang up.
Up to 20% Off
Frugi explorers backpack in magic stars. A navy backpack with turquoise trim and a outer space inspired design. Features a main compartment a smaller compartment on the front and a bottle holder
 
Frugi explorers backpack in magic stars. A navy backpack with turquoise trim and a outer space inspired design. Features a main compartment a smaller compartment on the front and a bottle holder
The back of the Frugi magic stars explorers backpack. Features a strap with buckle connecting the two shoulder straps for a secure fit and handy carry handle on top
19% Off
Frugi explorers backpack in rose horse floral. A pink backpack with lilac trim and a white unicorn print. Features a main compartment a smaller compartment on the front and a bottle holder
 
Frugi explorers backpack in rose horse floral. A pink backpack with lilac trim and a white unicorn print. Features a main compartment a smaller compartment on the front and a bottle holder
The back of the Frugi rose unicorn explorers backpack. Features a strap with buckle connecting the two shoulder straps for a secure fit and handy carry handle on top
19% Off
Frugi wild woods pencil case. A kids back to school green pencil case with a woodland inspired design and pink trim
 
Frugi wild woods pencil case. A kids back to school green pencil case with a woodland inspired design and pink trim
Frugi wild woods pencil case. A kids back to school green pencil case with various woodland inspired prints. Features a zip fastener
21% Off
Frugi kids pack a lunch bag in wild woods. A light green lunch bag with various woodland inspired prints and pink trim. Features 2 compartments with zip fasteners and handy pink carry handle.
 
Frugi kids pack a lunch bag in wild woods. A light green lunch bag with various woodland inspired prints and pink trim. Features 2 compartments with zip fasteners and handy pink carry handle.
The back of the Frugi kids pack a lunch bag in wild woods showing the name tag patch on the top.
19% Off
Frugi kids pack a lunch bag in rainbow sun. A back to school lunch bag with a rising sun and rainbow design . Features 2 compartments with zip fasteners and handy pink carry loop.
 
Frugi kids pack a lunch bag in rainbow sun. A back to school lunch bag with a rising sun and rainbow design . Features 2 compartments with zip fasteners and handy pink carry loop.
The back of the blue Frugi kids pack a lunch bag in rainbow sun showing the name tag patch on the top
19% Off