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Two young children in Frugi Autumn Winter clothing from Babipur – green pinafore dress with floral appliqué and yellow tights, and green woodland print jacket – sitting and standing on a tree stump outdoors.

Frugi Clothing

Frugi

Frugi creates vibrant, playful, and high-quality organic clothing for children, making them true pioneers in the ethical kids' fashion industry. Founded in 2004 under the name Cut4Cloth, Frugi has become a trusted name for sustainable and functional kids' wear.

Known for their GOTS-certified organic clothing, Frugi designs clever, long-lasting pieces that grow with your child and can be passed on to future generations. From colourful everyday outfits to waterproofs, every item is thoughtfully made with care for both kids and the planet in fair trade factories.

Frugi’s transparent and traceable supply chain ensures ethical practices from cotton farms to garment makers. Their commitment to sustainability and fairness sets them apart as a leading ethical clothing brand.

Popular right now

Frugi kids puddle buster coat in be hoppy. A navy waterproof hooded coat with multiple playful prints of frogs on Lilly pads and orange fleece on the inside. Features 2 side pockets, reflective straps on the wrist cuffs and a hook on the inside to hang up
 
Frugi kids puddle buster coat in be hoppy. A navy waterproof hooded coat with multiple playful prints of frogs on Lilly pads and orange fleece on the inside. Features 2 side pockets, reflective straps on the wrist cuffs and a hook on the inside to hang up
Up to 20% Off
Frugi wild woods pencil case. A kids back to school green pencil case with a woodland inspired design and pink trim
 
Frugi wild woods pencil case. A kids back to school green pencil case with a woodland inspired design and pink trim
Frugi wild woods pencil case. A kids back to school green pencil case with various woodland inspired prints. Features a zip fastener
15% Off
Frugi kids pack a lunch bag in wild woods. A light green lunch bag with various woodland inspired prints and pink trim. Features 2 compartments with zip fasteners and handy pink carry handle.
 
Frugi kids pack a lunch bag in wild woods. A light green lunch bag with various woodland inspired prints and pink trim. Features 2 compartments with zip fasteners and handy pink carry handle.
The back of the Frugi kids pack a lunch bag in wild woods showing the name tag patch on the top.
20% Off
Frugi kids pack a lunch bag in rainbow sun. A back to school lunch bag with a rising sun and rainbow design . Features 2 compartments with zip fasteners and handy pink carry loop.
 
Frugi kids pack a lunch bag in rainbow sun. A back to school lunch bag with a rising sun and rainbow design . Features 2 compartments with zip fasteners and handy pink carry loop.
The back of the blue Frugi kids pack a lunch bag in rainbow sun showing the name tag patch on the top
20% Off