Etta Loves x Liberty Reversible Sensory Playmat
- Description
- Key Features
- Key Ethics
Etta Loves x Liberty Reversible Sensory Playmat for 0-12 Months
The Etta Loves x Liberty Reversible Sensory Playmat brings two Liberty archive florals into baby’s first year, reimagined through Etta Loves’ infant vision science. Designed in collaboration with Liberty London, this GOTS organic cotton playmat supports visual engagement from birth to 12 months, with one side for newborn vision and the other for growing eyes.
The Fairford Shadow side is designed for newborns to around 4 months, using high-contrast monochrome florals with natural variation to help young babies focus and visually explore. The Wharfedale Meadow side is designed for 5 months onwards, introducing flowing wildflowers, richer colour, and more detailed forms as baby begins to see more of the world.
Lightly padded for comfort, this 1m diameter playmat creates a soft space for tummy time, reaching, kicking, rolling, and early movement. The patterns are designed to encourage babies to lift their head, look further, reach out, and keep exploring, making tummy time more engaging for babies and more rewarding for parents.
Beautiful, useful, and science-led, it makes a standout baby shower gift or new baby present with developmental value throughout baby’s first year.
The Science
Etta Loves designs their patterns with a consultant orthoptist and in collaboration with The University of Sussex Baby Lab. Using infant vision research, they create science-backed sensory designs that are visible, engaging, and suited to each stage, helping babies look, focus, and visually explore.
Babipur is proud to stock Etta Loves, a Certified B Corp creating organic baby essentials with research-led sensory value, recyclable packaging, and responsible production choices.
Age: Suitable from birth
Size: 1 metre diameter
Fast shipping worldwide shipping
No quibble 60 day returns
Etta Loves
About us
Equality Through Fairtrade
Together, we can make trading fairly with farmers and labourers the norm- because it should be! At Babipur we want to tackle unequally divided supply chains, and ensure that the workers making our products are paid fairly and treated with respect.
Ethical Focus
At Babipur, we thoroughly look into each and every brand stocked in our store so that you don’t have to! Bringing together a range of sustainably sourced and exploitation-free products for all the family, we aim to make our customers feel confident that they are consuming ethically at Babipur.
An Indie Business with Great Service
Hey there! We’re Babipur, a small but mighty indie family business nestled at the foothills of Eryri. Since 2007, our awesome team has been here for you, working passionately from our Porthmadog warehouse and offices. Don’t forget to join our buzzing Facebook group and be part of our amazing community. We love helping you with your questions and orders, no matter how big or small.
Shipping & Service
Fast Worldwide Shipping
Here at Babipur we aim to despatch your orders quickly using Royal Mail, Parcelforce, GLS and other couriers. We pack orders Monday to Saturday, if you need an express delivery option we recommend ordering before 1pm for next working day delivery. Tracking details will be sent to you by email or text.
Returns
If something isn't as expected, doesn't fit, or it's simply not right for you, just return it to us within 60 days of delivery for a no quibble refund. We do ask that items are returned in unused condition if you've simply changed your mind. If you have a faulty or damaged item please get in touch, return it to us for a refund or replacement and we'll cover the return costs.
Customer Service
We are here for you! We believe in offering you the very best customer service possible. You can email, direct message us on socials or even pick up the phone Monday to Friday 9-5. We are a small independent business and we'll do whatever we can to help, always. Any questions, queries, issues or suggestions, just get in touch and we'll be happy to hear from you.