Launching in 1949, Jack n Jill toothpaste was formulated in Melbourne, Australia. A family business for more than 20 years, Rachel and Justin have combined their pharmaceutical background with a dedication to producing a natural toothpaste, safe for children to swallow. Making oral hygiene fun and yum for children, their toothpastes are available with organic flavours, organic calendula and are all SLS and fluoride-free. The Jack n Jill toothbrush handles are the first to be made from non GMO cornstarch – making it naturally BPA free, PVC free, biodegradeable and completely recyclable! There are even options for the babies, with their gum and tooth wipes suitable from birth.