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Young girl in a colorful sunflower-Frugi swimwear holding an ice cream cone outdoors.

2026 Frugi is Here

See the spring collection

Toverlux Magic Lamp with spring nature scene silhouette art on a windowsill with wooden ostheimer lamb

Toverlux

Magic Lamps and NEW Silhouettes

Froddo Barefoot kids trainers blue velcro, orange trim outdoors

Froddo Barefoot

New Kids Shoes for 2026

Children playing with the Grimm's wooden marble run in playroom to represent Babipur TOys

Toys Shop

Quality wooden, natural and organic toys

Pur Points!

Pur Points!

Earn Rewards

Frugi 100% organic cotton rock my socks 3 pack in bright colours with sunflower inspired designs.
 
Frugi 100% organic cotton rock my socks 3 pack in bright colours with sunflower inspired designs.
Frugi 100% organic cotton purple sock with a repeating yellow sunflower design from the rock my sock multipack
New In
Frugi 100% organic cotton rock my socks multipack in bright colours with sport inspired designs.
 
Frugi 100% organic cotton rock my socks multipack in bright colours with sport inspired designs.
Frugi 100% organic cotton sock in green stripes with different repeating sport balls designs. Showing blue heel and toe panel
New In
Frugi 100% organic cotton rock my socks 3 pack in bright colours with ocean and surfing inspired designs.
 
Frugi 100% organic cotton rock my socks 3 pack in bright colours with ocean and surfing inspired designs.
Frugi 100% organic cotton orange sock with white stripes and a seal design from the surf rock my socks mutipack
New In
Frugi 100% organic cotton rock my socks 3 pack in bright colours with a goose and rabbit design.
 
Frugi 100% organic cotton rock my socks 3 pack in bright colours with a goose and rabbit design.
Frugi 100% organic cotton blue sock with a playful goose design from the waddle rock my socks mutipack
New In
Frugi 100% organic cotton norah tights in yellow with navy waistband, heel and toe panel and a butterfly design on the knee
 
Frugi 100% organic cotton norah tights in yellow with navy waistband, heel and toe panel and a butterfly design on the knee
Close up of the butterfly design on the knees on the Frugi 100% organic cotton norah tights in yellow
New In
Frugi 100% organic cotton Libby leggings in light blue with a repeating white goose print
 
Frugi 100% organic cotton Libby leggings in light blue with a repeating white goose print
Folded Frugi 100% organic cotton Libby leggings in light blue with a repeating white goose print
New In
Frugi 100% organic cotton Libby leggings in light purple with a repeating Spring meadow inspired design
 
Frugi 100% organic cotton Libby leggings in light purple with a repeating Spring meadow inspired design
Child wearing Frugi 100% organic cotton Libby leggings in light purple with a repeating Spring meadow inspired design between apple trees
New In
Frugi 100% organic cotton Libby leggings in coral pink with a repeating white and grey horse print design
 
Frugi 100% organic cotton Libby leggings in coral pink with a repeating white and grey horse print design
Child wearing Frugi 100% organic cotton Libby leggings in coral pink with a repeating white and grey horse print design with a bright t-shirt against a orange background.
New In
Frugi 100% organic cotton carbis hoody in lime green with blue inner lining and half a football patch pocket on lower body and front zip
 
Frugi 100% organic cotton carbis hoody in lime green with blue inner lining and half a football patch pocket on lower body and front zip
Close up of half football patch pocket on the Frugi 100% organic cotton carbis hoody in lime green
New In

Wooden Toys - Brands Spotlight

Ethical Shopping for Kids

Fair trade, sustainable, natural and organic. We source the best products for your family free from exploitative practices.

Fast Worldwide Shipping

We aim to ship your orders fast! Great value international rates with taxes and duties covered within the EU.

Five Star Service

We're here for you! Shop with confidence at Babipur. Our friendly team are on hand to serve you offering the very best service.

Ethical shopping for kids, family and home

Welcome to our family-run, independent online store, proudly located in Eryri, Cymru. Since 2007, we have been your one-stop shop for ethically sourced, fair trade, organic, and natural products designed for the whole family. Our offices and warehouse are also based here, providing employment to local people and supporting our community.


Our mission is to bring together only the most ethical brands, ensuring that every item you purchase is responsibly made, free from exploitation, and mindful of its environmental impact.

At our shop, we take great pride in offering exceptional customer service. We dispatch orders promptly and are dedicated to ensuring you feel valued and cared for with every visit. Thank you for supporting our Welsh family business. Happy shopping!

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