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Etta Loves x Camille Walala Reversible Playmat. One side is in a monochromatic shape design, the other is in a colourful shape design
A child happily sat on the Etta Loves x Camille Walala Reversible Playmat, exploring the colourful shape print
A child laying down, looking intensly at the monochromatic shape print, and enjoying the different shapes
A closer look at the colourful print and shapes on the Etta Loves x Camille Walala Reversible Playmat
A closer look at the detailed monochromatic, black and white shapes on the Etta Loves x Camille Walala Reversible Playmat
A baby looking at the monochromatic, black and white shapes on the Etta Loves x Camille Walala Reversible Playmat
The box for the Etta Loves x Camille Walala Reversible Playmat. This product would make a lovely gift

Etta Loves x Camille Walala Reversible Playmat

£77.95
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  • Organic Cotton Playmat - Etta Loves x Camille Walala Artist Collection This reversible playmat from Etta Loves is made from...
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    Organic Cotton Playmat - Etta Loves x Camille Walala Artist Collection

    This reversible playmat from Etta Loves is made from GOTS organic cotton, and is designed to change alongside your baby. With a monochromatic, stimulating pattern on one side for babies between 0-4 months, and a more complex, colourful design on the reverse for babies 5 months and older, this beautiful baby playmat designed by Camille Walala is a work of art that helps your child to develop visual interest and clarity during tummy time. 

    The stylish coordinating box is also designed by Camille Walala, and gives this baby blanket a special novelty quality. This muslin blanket would make the perfect unique gift for new parents or parents-to-be. 

    1 metre diameter

    Etta Loves x Camille Walala

    “I have always thought my artwork would be suitable for children! They are always very drawn towards what I create so for me, it made complete sense to create products that were tailored to stimulate the growth of their minds!” - Camille Walala

    Step into the Etta Loves artist collaboration with Camille Walala, which is just as exciting as the last one. Camille Walala is a French artist known for her striking art full of bold geometric patterns, and her ability to transform public spaces into her very own canvas. Taking a step back from her usual large-scale artistic adventures, this collaboration with Etta Loves condenses Walala’s art into a collection of playmats, muslins, blankets, and toys designed to stimulate infant vision and provide an optimum visual experience for babies. Her signature geometric shapes, bold lines, and bright block colours translate perfectly into this Etta Loves collaboration, as these features of her art work to stimulate babies’ immature eye receptors and help to develop eye-brain connections. And as a bonus, isn’t this just a stunning collection to have on display in your home?

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    • Made in collaboration with the artist Camille Walala
    • A fun playmat with reversible sensory high contrast pattern, Monochrome (0-4 months print) and Colourful Shapes (5+ months print)
    • The patterns are scientifically designed to support babies' cognitive and visual development from 0-4 months and 5+ months.
    • Made from soft 100% GOTS organic cotton and a polyester fill
    • Babies love staring at the high contrast print, offering visual stimulation for them, and a moment of calm for you.
    • Designed with orthoptists (specialists in children’s vision development) and research partners in the Sussex Baby Lab.
    • Outer made from 100% GOTS certified organic cotton
    • Manufactured in factories fully certified and adhere to the highest ethical and environmental standards. This ensures a safe workplace, free of child or forced labour, with people being paid a fair living wage.
    • Recyclable cardboard packaging.
    • Certified B-Corp -The B Corp™ movement awards businesses who balance profit with planet, those of us who use business as a force for good
  • fair trade
    fair trade
  • gots certified cotton
    gots certified cotton
  • natural material
    natural material
  • organic cotton
    organic cotton
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Fast shipping worldwide shipping

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No quibble 60 day returns

Etta Loves x Camille Walala Reversible Playmat

£77.95

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Etta Loves

Etta Loves are the experts in baby sensory muslins, with bold, high-contrast designs scientifically proven to have optimal visual appeal. Founded by Jen, mum of Etta and her younger sister Uma, who wanted her products to provide the best possible visual experience to contribute to their development. Turning everyday baby essentials into sensory sensations that captivate and stimulate your baby’s developing vision, Etta Loves works with orthoptists (specialists in children’s vision development) and research partners in the Sussex Baby Lab to develop their science-led designs. The Etta Loves range of baby muslins, playmats and comforters are ethically manufactured using organic cotton and natural rubber, making them safe for babies and planet-friendly.
Etta Loves
About us
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Equality Through Fairtrade

Together, we can make trading fairly with farmers and labourers the norm- because it should be! At Babipur we want to tackle unequally divided supply chains, and ensure that the workers making our products are paid fairly and treated with respect. 

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Ethical Focus

At Babipur, we thoroughly look into each and every brand stocked in our store so that you don’t have to! Bringing together a range of sustainably sourced and exploitation-free products for all the family, we aim to make our customers feel confident that they are consuming ethically at Babipur.

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An Indie Business with Great Service

Hey there! We’re Babipur, a small but mighty indie family business nestled at the foothills of Eryri. Since 2007, our awesome team has been here for you, working passionately from our Porthmadog warehouse and offices. Don’t forget to join our buzzing Facebook group and be part of our amazing community. We love helping you with your questions and orders, no matter how big or small.

Shipping & Service

Fast Worldwide Shipping

Here at Babipur we aim to despatch your orders quickly using Royal Mail, Parcelforce, GLS and other couriers. We pack orders Monday to Saturday, if you need an express delivery option we recommend ordering before 1pm for next working day delivery. Tracking details will be sent to you by email or text.

Returns

If something isn't as expected, doesn't fit, or it's simply not right for you, just return it to us within 60 days of delivery for a no quibble refund. We do ask that items are returned in unused condition if you've simply changed your mind. If you have a faulty or damaged item please get in touch, return it to us for a refund or replacement and we'll cover the return costs.

Customer Service

We are here for you! We believe in offering you the very best customer service possible. You can email, direct message us on socials or even pick up the phone Monday to Friday 9-5. We are a small independent business and we'll do whatever we can to help, always. Any questions, queries, issues or suggestions, just get in touch and we'll be happy to hear from you.

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