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Two girls running in a field wearing Spring Frugi clothes from Babipur - yellow and pink floral organic cotton skater dress and rosemary denim dress with applique flowers around the hem.

Frugi Clothing

Frugi

Frugi creates vibrant, playful, and high-quality organic clothing for children, making them true pioneers in the ethical kids' fashion industry. Founded in 2004 under the name Cut4Cloth, Frugi has become a trusted name for sustainable and functional kids' wear.

Known for their GOTS-certified organic clothing, Frugi designs clever, long-lasting pieces that grow with your child and can be passed on to future generations. From colourful everyday outfits to waterproofs, every item is thoughtfully made with care for both kids and the planet in fair trade factories.

Frugi’s transparent and traceable supply chain ensures ethical practices from cotton farms to garment makers. Their commitment to sustainability and fairness sets them apart as a leading ethical clothing brand.

Popular right now

Frugi organic cotton blue towel with yellow sunshine smiles all over and in reverse colours on the other side. The top and bottom of the towel has a yellow and white stripe binding.
 
Frugi organic cotton blue towel with yellow sunshine smiles all over and in reverse colours on the other side. The top and bottom of the towel has a yellow and white stripe binding.
A child standing on a pebble covered beach on the shoreline wearing a Frugi organic cotton blue towel with yellow sunshine smiles all over.
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Frugi rainbow stripe organic cotton beach towel. Wide bands of colour with a red and white binding on the edges of the towel.
 
Frugi rainbow stripe organic cotton beach towel. Wide bands of colour with a red and white binding on the edges of the towel.
Child wearing the Frugi lagoon organic cotton beach towel with rainbow stripes over their back.
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A pack of 2 Frugi varlie sleeveless, organic cotton children's vests. One vest a rainbow stripe design one is white with a rainbow in the middle of the chest area.
 
A pack of 2 Frugi varlie sleeveless, organic cotton children's vests. One vest a rainbow stripe design one is white with a rainbow in the middle of the chest area.
A close up of the rainbow stripes on the vest from the Frugi varlie sleeveless, organic cotton children's vests multi pack.
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Frugi varlie vest 2 pack multipack. One vest has an all over blue bike print on a white background with the other featuring a bold orange and white striped design.
 
Frugi varlie vest 2 pack multipack. One vest has an all over blue bike print on a white background with the other featuring a bold orange and white striped design.
A close up of the blue bicycle print on one of the vests from the Frugi varlie vest 2 pack multipack.
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Frugi varlie bloom vest 2 pack multipack. One vest has an all over flower print on a white background with the other featuring a rainbow and flower graphic in the middle of the chest area on a white background.
 
Frugi varlie bloom vest 2 pack multipack. One vest has an all over flower print on a white background with the other featuring a rainbow and flower graphic in the middle of the chest area on a white background.
A close up of the orange, yellow, pink and turquoise coloured bloom flower print on one of the organic cotton children's vests from the Frugi varlie bloom vest 2 pack multipack.
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Front of the Frugi happy smiley face rectangular lunch bag. A green coloured front with orange binding around the edges and a circular shaped zipped pocket in the middle featuring the happy smiley face.
 
Front of the Frugi happy smiley face rectangular lunch bag. A green coloured front with orange binding around the edges and a circular shaped zipped pocket in the middle featuring the happy smiley face.
Frugi happy smiley face children's belt bag, lunch bag and backpack shown on a sky blue background. Circular shaped yellow pockets decorated with a smiley face with rainbow coloured straps.
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Frugi cobalt blue coloured rain jacket with all over white goose print. Yellow jersey cotton lining and an elasticated hood.
 
Frugi cobalt blue coloured rain jacket with all over white goose print. Yellow jersey cotton lining and an elasticated hood.
A toddler walking along a sandy beach with rocks and sea in the background wearing a Frugi goose cobalt blue coloured rain jacket with matching puddle buster waterproof trousers and yellow wellington boots.
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